Do I Need an Accessibility Statement for My Online Shop?
- EU law (EAA) requires most online shops to publish an accessibility statement based on real testing.
- Ontario’s AODA requires a compliance report and statement for businesses with 20+ employees.
- UK law expects evidence of accessibility and a public statement for most business sites.
- Microenterprises in the EU (under 10 employees and ≤ €2M turnover) are exempt for services.
- Statements must summarize actual accessibility, not just a generic template.
- Fines for non-compliance can exceed €20,000 per violation in the EU.
Providers compared
| Provider | Established in | Published price | What the price includes | Best for |
|---|---|---|---|---|
| AccessibilityStatement.org | Canada | From 890 CAD (Ontario), 690 € (EU/UK) | AODA/Annex V/UK-compliant statement, real WCAG test, signed record, public verification code, monthly re-test, no per-page fees | Shops needing a signed, tested, and jurisdiction-specific statement for EU, Ontario, or UK |
| BarrierScansource | United States | €179 for Audit Report, €299 for Audit + Fix-Pack, €39/month for Monitoring | Accessibility audits, prioritized fix plans, code fixes, monitoring services | Shops seeking basic audit and fix recommendations at entry-level price |
| Soofi Digitalsource | United States | From $450 | Website accessibility audits, WCAG 2.1 AA compliance, manual testing, accessibility statement publication | Small to mid-sized shops needing manual testing and statement |
| Boston Web Groupsource | United States | $499 for Assisted Statement Builder | Online accessibility statements, WCAG-aligned output, plain-English terms explanation, HTML snippet | Shops wanting a quick, assisted statement builder |
| The Accessibility Companysource | United States | $499 for Quick Scan, $2,499 for Full Audit, Custom for Enterprise | Website accessibility audits, WCAG audit services, ADA compliance, remediation, VPAT/ACR, monitoring | Shops needing full audit and remediation with enterprise options |
Prices as published on each provider's website on 27 October 2026, excluding VAT unless stated. Each row links to its source.
What the Law Requires: EU, Ontario, UK
European Union: The European Accessibility Act (EAA, Directive (EU) 2019/882) took effect on June 28, 2025. It requires most online shops to publish an accessibility statement that describes, in plain language, how the site meets accessibility requirements. The statement must be based on real, recent testing and updated regularly. The law applies regardless of where your business is based, so US, Asian, and other non-EU businesses serving EU customers are included. The main exemption is for microenterprises (fewer than 10 employees and ≤ €2M annual turnover), who are not required to provide a statement for services. Fines for non-compliance can range from €5,000 to €20,000 per violation, with potential for higher continuing penalties and restrictions on market access. (Sources: Directive (EU) 2019/882, https://trybarrierscan.com/, https://www.techradar.com/pro/what-is-the-european-accessibility-act-and-why-does-it-matter-for-business-websites-of-all-sizes)
Ontario: Under the Accessibility for Ontarians with Disabilities Act (AODA, O. Reg. 191/11), private businesses and non-profits with 20 or more employees in Ontario must file a compliance report and be able to state that their web content conforms to WCAG 2.0 AA by 31 December 2026. The report is a self-certification signed by a senior officer of the organization. The law applies based on where your employees work, not where your company is registered. There is no official AODA certification; what matters is a signed, dated record of real testing. (Source: https://accessibilitystatement.org/accessibility-statement-generator/)
United Kingdom: The Equality Act 2010 requires businesses to make reasonable adjustments for accessibility. While there is no explicit statutory requirement for a public statement, it is expected in practice, especially for business and public sector websites. The statement should be based on real testing, list any known barriers, and provide a feedback mechanism. In a dispute, what matters is what you did (testing, remediation), not just what you wrote. (Source: https://accessibilitystatement.org/accessibility-statement-generator/)
Summary Table:
| Jurisdiction | Who must comply | What’s required | Exemptions |
|---|---|---|---|
| EU (EAA) | Most online shops serving the EU | Accessibility statement, real testing, regular updates | Microenterprises (fewer than 10 employees and ≤ €2M turnover) |
| Ontario (AODA) | 20+ employees in Ontario | Compliance report, statement, signed record | Under 20 employees |
| UK | Most business/public sector sites | Statement, evidence of accessibility, feedback channel | Sites not offering services to public |
How to Choose a Provider
Choosing the right provider is critical for legal compliance and practical accessibility. Not all accessibility statements are equal: many generators simply output a generic paragraph, which does not meet legal requirements in the EU, Ontario, or UK. Here’s how to evaluate your options:
- Jurisdictional Coverage: Ensure the provider understands the laws in your country. For example, AccessibilityStatement.org covers the EU (Annex V), Ontario (AODA), and UK (Equality Act) requirements, while others may focus only on US ADA or general WCAG conformance.
- Testing Method: Manual testing is essential for real-world accessibility, especially for checkout, forms, and dynamic content. Automated scans miss many barriers. Ask if the provider includes manual keyboard and screen reader testing.
- Signed Record: Ontario requires a signed record by an Ontario company. Some providers offer only unsigned statements or templates.
- Update Frequency: Accessibility is not a one-time fix. Laws require statements to be kept current. Providers such as AccessibilityStatement.org include monthly re-testing; others may charge extra or not offer updates.
- Public Verification: Some providers, like AccessibilityStatement.org, offer a public verification code so anyone can check the authenticity and date of your statement.
- Remediation and Support: If your audit finds barriers, does the provider help with remediation? Some, like BarrierScan, offer fix packs for an additional fee; others focus on audits only.
Included / Not Included / Extra Fees Table:
| Provider | Manual Testing | Statement Publication | Signed Record | Monthly Re-test | Per-page Fees |
|---|---|---|---|---|---|
| AccessibilityStatement.org | Included | Included | Included | Included | Not included |
| BarrierScan | On request | Included | On request | Extra (€39/month) | On request |
| Soofi Digital | Included | Included | On request | On request | On request |
| Boston Web Group | On request | Included | On request | On request | On request |
| The Accessibility Company | Included (Full Audit) | Included | On request | On request | On request |
Always ask for a sample statement and a list of what is included before you commit.
What the Price Really Includes
Accessibility compliance pricing can be confusing. Some providers offer only a generated statement, while others include manual testing, remediation, and ongoing monitoring. Here’s what to look for in the price:
- Manual and Automated Testing: Manual testing is crucial for detecting issues with forms, navigation, and dynamic content. Automated scans alone are insufficient for compliance.
- Statement Writing and Publication: The statement should be tailored to your site and jurisdiction, not just a generic template. It must reflect the results of real testing, list open barriers, and provide a feedback mechanism.
- Signed Documentation: Ontario requires a signed record. Some providers offer only unsigned or self-declared statements.
- Updates and Re-testing: Laws require statements to be kept current. Some providers include monthly re-testing; others charge extra or do not offer updates.
- Support for Complaints or Enforcement: If a user reports a barrier or a regulator investigates, you need documentation and a process for responding. Some providers offer support; others do not.
Hidden Costs Table:
| Provider | Initial Fee | Updates/Re-tests | Remediation | Monitoring |
|---|---|---|---|---|
| AccessibilityStatement.org | From 890 CAD / 690 € | Included | Not included | Included |
| BarrierScan | €179–€299 | €39/month | Included in Fix-Pack | Included in Monitoring |
| Soofi Digital | From $450 | On request | On request | On request |
| Boston Web Group | $499 | On request | On request | On request |
| The Accessibility Company | $499–$2,499 | On request | Included in Full Audit | On request |
Always clarify what is included in the base price and what costs extra. Some providers charge per page, per update, or for remediation separately.
Hidden Costs and Exclusions
Accessibility statement providers often do not disclose all costs or exclusions upfront. Here’s what to watch for:
- Per-page or Per-retest Fees: Some providers charge by the number of pages tested or for each re-test. AccessibilityStatement.org does not charge per page or per retest; others may.
- Extra Charges for Monitoring or Updates: Ongoing monitoring and updates may be included (e.g., AccessibilityStatement.org) or cost extra (e.g., BarrierScan’s €39/month monitoring).
- Remediation Not Included: Most audits identify barriers but do not fix them. Some providers, like BarrierScan, offer fix packs for an additional fee. Others only provide recommendations.
- Notice Periods and Cancellation: Some providers may require notice to cancel ongoing services or monitoring. This is rarely stated publicly; always ask.
- Liability Limits: Providers rarely accept liability for non-compliance. The legal responsibility remains with your business, not the provider.
- Template Generators: Many low-cost generators produce statements that do not meet legal requirements, as they are not based on real testing and do not list open barriers or provide a working feedback mechanism.
Request a full breakdown of included services and potential extra fees before signing a contract. Ask for a sample statement and a copy of the provider’s terms and conditions.
How Appointment Works: Step by Step
- Request a Free Scan or Quote: Start by requesting a free scan or quote from your chosen provider. AccessibilityStatement.org and others offer instant automated findings; no card or account required.
- Provide Website Details: Enter your website address and, if needed, credentials for private areas (e.g., checkout, account pages). This ensures the test covers all relevant flows.
- Automated and Manual Testing: The provider conducts automated scans and manual testing. Manual checks include keyboard navigation, screen reader use, and real-world user flows such as checkout and forms. This usually takes up to 5 business days (AccessibilityStatement.org).
- Draft Statement and Findings: You receive a draft accessibility statement and a detailed findings report. The statement summarizes the test results, lists any open barriers, and provides a feedback mechanism.
- Review and Approve: Review the draft statement for accuracy and completeness. You may need to clarify or address any identified barriers.
- Receive Signed Record: Once approved, you receive a signed record (where included), often with a public verification code for transparency. Ontario requires the statement to be signed by your own officer.
- Publish and Link: Publish the statement on your website, linking from every page as required by law. Some providers supply an HTML snippet for easy integration.
- Ongoing Updates: Keep the statement current. Providers like AccessibilityStatement.org include monthly re-testing; others may require you to request updates or pay extra.
This process ensures your statement is based on real, current testing and meets legal requirements in your jurisdiction.
Risks and Fines for Non-Compliance
Failing to publish a compliant accessibility statement exposes your business to significant legal and financial risks:
- European Union: The EAA is enforced across the EU from June 28, 2025. Fines range from €5,000 to €20,000 per violation, with potential for continuing penalties, reputational harm, customer loss, and restrictions on EU market access. For serious or repeated violations, fines can exceed €250,000. (Sources: https://trybarrierscan.com/, https://eaastatement.com/)
- Ontario: Failure to file the AODA compliance report or publish a compliant statement can result in enforcement action by Ontario authorities. The report must be filed online and signed by a senior officer of your organization. There is no official certification; what matters is a dated record of real testing. (Source: https://accessibilitystatement.org/accessibility-statement-generator/)
- United Kingdom: Non-compliance with the Equality Act 2010 can lead to legal complaints, enforcement action, and reputational damage. Public sector and many business sites are expected to publish a statement and demonstrate reasonable adjustments. (Source: https://accessibilitystatement.org/accessibility-statement-generator/)
Publishing a statement based on real, current testing reduces your risk of challenge and demonstrates good faith. Relying on a template or outdated statement increases your exposure to fines and enforcement.
Decision Matrix: Do You Need an Accessibility Statement?
| If you are... | You need... | You do NOT need... |
|---|---|---|
| EU online shop (≥10 employees or >€2M turnover) | Accessibility statement per EAA, real testing | Exempt only if microenterprise |
| Ontario business (20+ employees) | AODA compliance report and accessibility statement | Exempt if under 20 employees |
| UK business selling online | Statement and evidence of accessibility efforts | Exempt only if not offering services to public |
| US/China/other non-EU shop selling to EU | Statement if not a microenterprise | Exempt if microenterprise |
| Amazon/Etsy/eBay seller (individual) | Usually exempt (microenterprise) | Statement not required |
| B2B SaaS with EU customers | Statement if not a microenterprise | Exempt if microenterprise |
This matrix helps you quickly determine if you are legally required to publish an accessibility statement based on your business size, jurisdiction, and customer base.
Checklist: What to Do Today
- Check Exemptions: Confirm your company size and turnover to see if you are exempt (EU: microenterprise; Ontario: under 20 employees).
- Identify Jurisdictions: List all countries where you sell products/services or have employees. Laws apply based on customer and employee location, not company registration.
- Review Website for Barriers: Use a free scan to identify obvious accessibility issues. Focus on navigation, checkout, forms, and content contrast.
- Choose a Provider: Select a provider that offers jurisdiction-specific, tested statements. Ask for a sample statement and a list of included services.
- Submit Required Information: Provide your website address, access credentials (if needed), and any relevant documentation.
- Review Findings: Read the draft statement and findings report. Address any open barriers or required changes.
- Publish Statement: Publish the finalized, signed statement on your site. Link it from every page as required by law.
- Plan for Updates: Set a schedule for regular re-testing and updates. Ensure your provider supports this or plan to request updates as needed.
Following this checklist ensures you meet legal requirements and reduce your risk of enforcement or complaint.
What Providers Usually Do Not Say
- Template Generators: Many low-cost or free generators produce statements that do not meet legal requirements. They are not based on real testing and cannot list actual barriers or provide a working feedback mechanism.
- Self-Declared Conformance: Laws require statements to reflect real, current testing. Self-declared or dropdown-selected conformance is not sufficient in the EU, Ontario, or UK.
- Extra Charges: Some providers charge extra for updates, monitoring, or per-page reviews. These costs may not be disclosed upfront.
- Liability: Providers rarely accept liability for non-compliance. The legal responsibility remains with your business, even if you use an external provider.
- Ontario Filing: In Ontario, the AODA compliance report must be signed and filed by your own officer. No provider can file it for you; they can only prepare the documents and findings.
- Notice Periods: Cancellation terms, notice periods, and support for enforcement or complaints are rarely detailed on provider sites. Always request terms in writing.
Ask direct questions about what is included, who is responsible for updates, and what happens if a regulator or user challenges your statement.
Realistic Scenarios
- US SaaS with EU customers: If you have 10+ employees or >€2M turnover, you must publish an accessibility statement per the EAA. The simplest route is to use a provider offering Annex V-compliant statements based on real testing. Manual testing of your app flows is essential. If you are a microenterprise, you are exempt.
- Chinese Amazon seller: If you are an individual or microenterprise (fewer than 10 employees and ≤ €2M turnover), you are exempt from the EAA for services. No accessibility statement is required. If you grow beyond these thresholds, you must comply.
- UK online shop (15 employees): You are expected to show evidence of accessibility efforts and publish a statement. Use a provider offering UK-compliant, tested statements. Manual testing and a feedback mechanism are expected. If you do not offer services to the public, you may be exempt.
These scenarios illustrate how obligations depend on size, jurisdiction, and customer base. Always check current thresholds and legal definitions.
When you do not need this
- Microenterprises in the EU (fewer than 10 employees AND ≤ €2M turnover) are exempt from the EAA for services.
- Ontario businesses with fewer than 20 employees do not need to file an AODA report or statement.
- Individual sellers on marketplaces (Amazon, Etsy, eBay) are usually exempt unless they exceed the microenterprise threshold.
- Sites not offering goods or services to the public (e.g., internal tools) are generally not required to publish a statement.
Frequently asked questions
Is a generated accessibility statement enough for legal compliance?
No. Laws in the EU, Ontario, and UK require statements based on real, manual testing. A compliant statement must describe actual accessibility, list open barriers, provide a feedback mechanism, and be kept current. A generated paragraph is not sufficient.
What happens if I do not publish an accessibility statement?
You risk fines (up to €20,000 per violation in the EU), enforcement actions, reputational harm, and possible loss of market access. Regulators may also require you to publish a compliant statement and remedy barriers.
How often must I update my accessibility statement?
The statement must be kept current, typically reviewed at least annually or when significant changes are made to your site. Some providers offer monthly re-testing and updates; others require you to request updates.
Who can sign an accessibility statement?
In Ontario, a senior officer of your organization must sign the AODA compliance report. In the EU and UK, the statement is usually signed by the operator or a designated company established in the relevant jurisdiction.
What is the difference between an accessibility statement and a VPAT?
A VPAT is a detailed technical report for buyers and procurement, while an accessibility statement is a public summary for users and regulators. Both should be based on real testing, but serve different audiences and formats.
Does my Shopify/WooCommerce/BigCommerce shop need a statement?
Yes, if you meet the employee/turnover thresholds in your jurisdiction. The platform does not exempt you from legal requirements. You must ensure your shop is accessible and publish a compliant statement.
Can a provider file my Ontario AODA report for me?
No. The report is a self-certification that must be signed and filed by a senior officer of your organization. Providers can prepare the documents and findings, but cannot submit the report on your behalf.
Do I need a statement if I only sell on Amazon or Etsy?
Usually not, if you are a microenterprise (fewer than 10 employees and ≤ €2M turnover). Larger sellers or those with their own online shop may need to comply. Always check your business size and turnover.
What should be included in an accessibility statement?
The statement should describe the service, conformance level, known barriers, feedback mechanism, review date, and who stands behind it. It must reflect real, current testing and be updated regularly.
Are there hidden costs with accessibility statement providers?
Some providers charge extra for updates, monitoring, or per-page reviews. Always request a full breakdown of included services and possible extra fees before choosing a provider.
How long does it take to get a compliant statement?
Providers such as AccessibilityStatement.org deliver a signed, tested statement in about 5 business days after receiving all required information. Timelines may vary by provider and the complexity of your site.
What if my site has open accessibility barriers?
You must disclose any known barriers in your statement and, where possible, offer alternatives or workarounds. Ongoing remediation and regular updates are expected. Hiding barriers increases your legal risk.
Sources
- AccessibilityStatement.org Accessibility Statement Generator — accessibilitystatement.org
- BarrierScan Accessibility Audit Pricing — trybarrierscan.com
- Soofi Digital Website Accessibility Services — soofidigital.com
- Boston Web Group ADA Compliance — bostonwebgroup.com
- The Accessibility Company Pricing — theaccessibilitycompany.com
- TechRadar: What is the European Accessibility Act and why does it matter for business websites of all sizes? — techradar.com
- EAAStatement.com: EAA Enforcement and Fines — eaastatement.com
Related guides
- How Much Do Accessibility Audits Cost for Websites & Apps?
- Best Services for European Accessibility Act Website
- How to Create an Accessibility Statement for the European
- Accessibility Statement per Barrier-Free Strengthening Act
- Best Alternatives to Traditional Website Accessibility
- Cheapest Website Accessibility Audits for AODA Compliance